The Impact of Video Traffic Growth on Mobile Networks
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Video is the dominant form of mobile data traffic across wireless networks today. According to the latest mobile data forecast from Cisco, mobile video will grow at a compound annual growth rate (CAGR) of 131% from 2009 to 2014. As multimedia grows in proportion to other mobile content, it is steadily changing the traffic profile of networks. This has direct impact not only on quality of service and the user experience, but also on the network’s capacity and cost structure – which creates new challenges for network operators. The technology used to manage other types of traffic cannot be used effectively to manage video. Operators need new tools and techniques to address the growth of multimedia as it continues to drive the growth of data traffic on their networks.
Join Bytemobile and Informa Telecoms & Media for this free webinar and learn how operators are addressing the challenges and opportunities of video traffic growth on their networks. Specifically, how do they meet surging demand from subscribers while managing within their capital budget constraints? Techniques covered will include the elimination of wasteful content downloads through just-in-time video delivery, adaptive data reduction for multimedia and other web content, and dynamic management of available bandwidth to minimize stalling in video play and improve the user experience.
Unable to attend this date/time? All registered attendees will receive a unique link which will allow them to view the webinar content after the event has taken place.
Webinar Speakers:
Dr. Volker Sebastian – Head of Multimedia Engineering, Vodafone Germany
With over 10 years experience in both mobile and fixed networks Dr. Volker Sebastian is responsible for application engineering of enabling and multimedia services at Vodafone Germany.
Jeff Sanderson – Director of Pre-Sales, Bytemobile
Jeff Sanderson is Bytemobile’s director of Pre-Sales for Europe, Middle East and Africa (EMEA) and Latin America, responsible for all sales engineering, pre-sales functions and managing the strategic solution positioning into Bytemobile’s Tier-1 operator customers in these regions. He has more than 25 years of technical sales management experience in the global telecommunications industry, including over 11 years with British Telecommunications (BT). Before joining Bytemobile, he was International CTO and vice president, Technology and Solutions, at GENBAND, where he was responsible for evangelizing the company’s solutions across a worldwide customer base of 100 fixed and mobile operators. Previously, he was vice president, Sales Engineering and Delivery, at Operax in Sweden and held both global and regional sales engineering management positions at TAZZ Networks, CoSine Communications, Lucent Technologies, and Ascend Communications.
Mike Hibberd – Editorial Director, Telecoms.com, Informa Telecoms & Media
Mike Hibberd has been reporting and commentating on the mobile communications industry for more than 13 years. He has been editorial director of telecoms.com and Mobile Communications International since 2001. During his time covering the industry for Informa, Mike has chaired a wide range of industry conference panels, provided comment for mainstream media, both on television and in print, and contributed to the work of a number of industry bodies, delivering training sessions, judging awards and working on regulatory policy. Mike oversees the content strategy of the ITM media solutions portfolio of editorial and commercial products, in print and online.
Tags; Archive, Byte Mobile, Mobile Video, telecoms.com
of course you need to say that
Our platform scalability continues to keep pace with the evolving traffic throughput and traffic mix. Video is in most cases the largest contributing factor (as Vodafone stated). Most operators size their GI LAN capacities for multiple Gigabits so the econmic fundamentals of our platform need to meet this demand (combining the increasing throughput and dominace of video). At the start of 2010 we increased our platform scalability ten fold and our continued investment in platform R&D will continue to bringer greater benefits to the economics of our solution. I really meant what I said when I responded that it was economically sane.
What about scalability? Will it be economically sane to deploy video compression techniques for 10k-100k concurrent video streams?
So few?
Yes it is economoically sane.
Does dynamic bandwith shaping work on HTTP streaming, RTSP or both?
Both.
could you please talk about cost benefit of video caching? Again, it does not decongest RAN, does it?
Hi,
as mentioned in the presentation the benefits of caching-only in the GI LAN do little to dramatically reduce traffic in the RAN. The benfits of data reduction with caching at this point in the network are more relevant towards the internet peering points. As networks become more open then there is an option to move the caching function closer to the subscribers but this again has limited impact in the RAN. The function of optimization with caching can certainly ease the impacts of the traffic in the RAN as well as deliver a much better user experience (as discussed in the presentation).
How much control can operators exercise on dynamic optimization of video ? Compression etc, – is it not dependent on content providers?
Dynamic optimization of video is applied in case of low or congested bandwidth. This is dependend on the acces networks and not on the content providers.
Thanks Dr. Volker, My understanding was that content needs to be encoded with dynamic bitrates for dynamic optimization. Seems I am missing something here, what technique do operators use to optimize video in real time? Thanks in advance
I meant multiple bitrates..
Will there be an offline recording of this webinar made available? Thanks.
Hi. Yes an archived version of the webinar will be made available within 24 hours.