The Future of Roaming

The Future of Roaming

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The Future of Roaming | Survey reveals most successful strategies to stimulate data roaming usage

Roaming remains hugely important to mobile operators, with Informa forecasting that revenues from roaming services will reach $28.3bn worldwide in 2016. This webinar reveals the industry views on the future of roaming from a survey carried out by Informa/Telecoms.com Intelligence and answered by 600 operators.

Register for this webinar to discover:

-     How roaming services are evolving

-    The most successful strategies to stimulate data roaming usage

-    The impact of past and future regulation

Tags; Archive, Featured, Openet, QoS, Roaming, telecoms.com
Q&A
  • Nicole Ramson
    Nicole Ramson April 11, 2013 at 3:25 pm

    Thank you for all your questions today, this Q&A is now closed. You can email your questions to Corine Suscens by sending them to corine.suscens@openet.com All unanswered questions will be emailed directly.

  • Kathleen Leach April 11, 2013 at 3:13 pm

    Great presentation. Thank you.

  • Amr Mohamed April 11, 2013 at 2:53 pm

    Many thanks Corine for the great presentation .

    • Corine Suscens
      Corine Suscens April 11, 2013 at 3:10 pm

      thank you Amr

  • gracen April 11, 2013 at 2:37 pm

    Many thanks Corine for the presentation.

    • Corine Suscens
      Corine Suscens April 11, 2013 at 3:15 pm

      Pleasure. the presentation will also be sent to you by e-mail

  • gary.drouillard April 11, 2013 at 2:36 pm

    Corine – very much enjoyed the presentation. Have you come across any operators who have been successful at presenting different offers to roamers – a more standard offering to regular roamers versus a more aggressive offer for first-time or low-usage roamers to encourage them to give the service a try?

    • Corine Suscens
      Corine Suscens April 11, 2013 at 2:45 pm

      Hello Gary – I’ve come across various offerings but the ones where I’ve seen most success were when data roaming service passes were introduced.

      • gary.drouillard April 11, 2013 at 2:53 pm

        More specifically I was wondering if the actual data roaming pass offers had ever been differentiated based on whether or not the roamer had previous roaming history. If truly one of the big barriers to roaming usage was the perceived high cost, wouldn’t a very attractive first-time trial offer be effective in tipping a tentative dormant roamer into becoming an active roamer? An operator could set this up by pre-categorizing its customer base into Regular Roamers (those with a history) versus First-Time or Low-Usage roamers and then present different pricing as appropriate.

        • Corine Suscens
          Corine Suscens April 11, 2013 at 3:00 pm

          In my first case study, data roaming passes were offered to customers who had previous roaming history. the issue is not just about perceived high cost but also uncertainty about cost / cost control. Roaming service passes remove that uncertainty so people know exactly how much they will be charged and what they are getting and with alerts/dashboards – how they usage is progressing. it’s all about providing total cost control and transparency

        • Corine Suscens
          Corine Suscens April 11, 2013 at 3:12 pm

          By the way – I agree that attractive offers specifically targeting first time /low usage roamers would be effective

          • gary.drouillard April 11, 2013 at 3:22 pm

            That is my suspicion also, Corine. All other things being equal – cost certainty delivered by the roaming pass and usage monitoring via alerts, etc. – I still think an operator could effectively expand its active roaming base by waking up dormant roamers with first-time trial low priced offers.

            An operator may find that the size of its roaming base, if one were to include both active and dormant, is actually 40-50% higher than the active billable roamers alone. (Sorry, I was late to your presentation. Perhaps you had numbers in it.) My point is the actual addressable base is significantly higher than what one measures from billable activity alone.

  • Olai Bendik April 11, 2013 at 2:35 pm

    Do you see any change of business models in wholesale data roaming, for instance models based on number of users / day-passes etc rather than data volumes, and revenue share rather than prices based on data volumes?

  • Roseline April 11, 2013 at 2:30 pm

    Dear Corrine thanks for this presentation, would you recommend having a generic data plan for roamers irrespective of the country/region they are roaming, or have data plan tied to specific region e.g Europe, Africa, etc

    • Corine Suscens
      Corine Suscens April 11, 2013 at 2:54 pm

      A generic data plan irrespective of the country would be very welcomed by customers and would give the kind of flexibility customers like. However I guess it all depends on what you are trying to achieve as an operator and the cost you would then incur.

  • Sonia April 11, 2013 at 2:26 pm

    Indeed a very good presentation. Very Informative. And yes where can we download this presentation?

    • Corine Suscens
      Corine Suscens April 11, 2013 at 2:28 pm

      Thank you Sonia. We will send the presentation to you and all registrants by e-mail

  • Olai Bendik April 11, 2013 at 2:26 pm

    It was metioned that the report was available for download. Were can we find t?

  • Carmen April 11, 2013 at 2:24 pm

    Good presentation. Thanks! I didn´t catch where would it be possible to have it

    • Corine Suscens
      Corine Suscens April 11, 2013 at 2:27 pm

      Thanks Carmen. We will send the presentation to all registered attendees by e-mail

  • JimDev April 11, 2013 at 2:22 pm

    You mentioned in your presentation that operators can take the opportunity to upsell whilst sending alerts. Do you actually have any example of how effective this is in generating sales?

    • Corine Suscens
      Corine Suscens April 11, 2013 at 2:32 pm

      The most recent example I have was the operator mentioned in my first case study (who achieved 35% increase in data roaming revenues by offering service passes). They also achieved over 20% of sales conversion simply through up-selling data with threshold alerts.

  • JimDev April 11, 2013 at 2:22 pm

    In the industry survey, what was the proportion of operators who agree that data pass was the best solution to increase data roaming usage?

    • Corine Suscens
      Corine Suscens April 11, 2013 at 2:25 pm

      Similar to the overall industry, the vast majority of operators agree (83%). The overall agreement is that the best strategy to really increase data roaming usage is to offer data service passes that can be purchased on the device and real-time visibility (e.g. dashboards, alerts)

  • Nicole Ramson
    Nicole Ramson April 11, 2013 at 2:03 pm

    If you are having problems viewing this Webinar please head to the non-streaming version – http://webinars.telecoms.com/webinar/nostream/