Sound Matters – why ‘good enough’ isn’t, when it comes to audio
Wednesday 4th April at 3pm UK time
Our customers believe that sound matters to consumers. They understand what a better audio experience can bring to their enjoyment of video content. This is why leading IPTV providers choose DTS for their subscriber services, this is why over 80% of blu-ray discs are encoded using DTS Audio.
During this webinar we’ll share some recent research from YouGov that shows why sound matters to consumers and how consumer expectations have changed. We’ll also show you what you can do to deliver an immersive engaging sound experience to your customer base.
Consumers are increasingly aware of, and are demanding better sound from all their devices, with 7 out of 10 adults between 18 and 24 stating that “Top Quality Sound” is important to them.
- - The study highlights audio preferences and how we consume media today with the results overwhelmingly pointing to the fact that consumers want improved audio and that they are willing to pay for it
- - Almost 8 out of 10 agree that sound matters
- - 36% of the UK population are willing to pay for a significantly improved audio experience.
Ted Laverty of DTS will present an overview of this fascinating research, DTS sound technologies and demonstrate how DTS can help you to differentiate your IPTV, OTT or broadcast offering in the market place. As the industry moves from making it work to making it better – how you can use audio to build and maintain your subscriber base.Tags; Archive, DTS, Featured, IP&TV, telecoms.com