Rethinking network management for real time innovation

Rethinking network management for real time innovation

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The explosion in data usage means carriers need to be able to react in real to meet customer demands. Traditional network management techniques no longer support the quality of experience operators need to ensure loyalty and drive revenues.

Telecom network management has traditionally focused on polling mechanisms to provide snapshots of network events. But as network data speeds and volumes accelerate, especially in the mobile arena, this approach is struggling to keep pace and for many operators the time has come to rethink how network management is performed in order to scale with future demand. Network probes providing real-time data have been identified as a strategic component of a more customer centric approach to network management.

Watch this Napatech webinar to discover how network probes can help you:

-   Support end-to-end customer experience management
-   Enable new innovative services
-   Increase customer loyalty and boost ARPU

By using network probes to address quality of experience and enable new services, carriers can address the well-known challenges of the “scissor effect” and relegation to the role of pipe-vendor. By the same token, equipment vendors can increase their value by providing a strategic solution to carrier challenges.

About Napatech

Napatech develops and markets the world’s most advanced programmable network adapters for network traffic analysis and application off-loading. Napatech is the leading OEM supplier of Ethernet network acceleration adapter hardware with an installed base of more than 100,000 ports.

With network traffic increases of 60% per year and increases in Ethernet connectivity speeds, the capabilities of standard network monitoring systems are no longer satisfying customer needs for accurate and reliable measurement and analysis solutions.

OEMs need to cost-effectively deliver solutions to manage critical network services. Napatech offers the technology that delivers hardware acceleration and server off-load increasing the OEMs’ ability to maintain their competitive advantage.

 

Tags; Archive, data speed, Featured, napatech, network management, telecoms.com
Q&A
  • Nicole Ramson
    Nicole Ramson December 12, 2012 at 5:08 pm

    Thank you for all your questions today, this Q&A is now closed. You can email your questions directly to Dan Joe Barry by sending them to djb@napatech.com

  • James Middleton
    James Middleton December 12, 2012 at 4:42 pm

    Hi Dan Joe,
    It occurs to me that being able to monitor large amounts of traffic in real time is one thing, but do operators typically have the skills in house to interpret, understand and react to all that information? Is there a parallel education process that needs to take place?
    thanks

    • Daniel Joseph Barry
      Dan Joe Barry December 12, 2012 at 4:50 pm

      Hi James, there are back office systems being put into place to help in this regard and you should remember that organizations like TMForum have used a lot of time and effort in defining business processes and best practices for managing networks. In LTE, policy enforcement and control are integral parts of the architecture and provide the ability to define policies or rules for different events that might occur. This enables automation of real-time decision making. I agree that the education comes into understanding how to use these tools properly and how to change the mindset so you would even THINK of using these tools for things like sales of service products.

  • Nicole Ramson
    Nicole Ramson December 12, 2012 at 4:05 pm

    If you cannot view this webinar please head to the non-streaming version: http://webinars.telecoms.com/webinar/nostream/

  • Jim Dev December 12, 2012 at 12:29 pm

    Why can’t we just perform the real-time analysis in software? Server CPUs are getting more powerful every year

    • Daniel Joseph Barry
      Dan Joe Barry December 12, 2012 at 4:26 pm

      Good point. Server CPUs are getting more powerful each year and at lower bit-rates this is a potential strategy to follow. But, it is also a question of separation and off-load to allow more valuable processing to be performed and to scale the solution to even higher bit rates. By off-loading the most deterministic tasks to hardware, we free-up processing resources for application analysis. In addition, the determinism of the hardware implementation means that time-stamping is extremely accurate and time-related tasks, such as data merging and statistics synchronization are reliable.

  • Jim Dev December 12, 2012 at 12:28 pm

    Why can’t we just use the switches and routers already in place to provide real-time information?

    • Daniel Joseph Barry
      Dan Joe Barry December 12, 2012 at 4:21 pm

      Some switches and routers are increasing their processing capacity to allow this, but one of the other aspects we need to consider is multi-vendor support in network management. This has been an issue for many years, but by deploying probes, an independent source of information can be used that does not require agreement with a potential competitor.

  • Jim Dev December 12, 2012 at 12:27 pm

    Can’t a carrier succeed as a utility? Can this not be a profitable strategy?

    • Daniel Joseph Barry
      Dan Joe Barry December 12, 2012 at 4:22 pm

      I would not rule out this strategy, but I think it is difficult to maintain this strategy in the face of fierce price competition and not experience churn.