Media Monetization and Video Optimization – the expanded role of Policy and Charging Control
Join the Q&A
Video and media services have emerged as the primary driver of data traffic, and their popularity is only forecast to grow. This traffic surge threatens to wipe out data traffic profits. Operators are putting in place remedies, such as video optimization, to take the strain off the networks, and increase yields. However, these activities only address the cost side of the profitability equation.
Video represents an opportunity to win more revenues and provide a quality-differentiated service. This webinar discusses the emerging role for Policy and Charging Control to:
• Create new revenue streams from video and other media
• Use Quality of Service to differentiate offerings, by media type and plan
• Add subscriber intelligence to traffic management strategies
As more powerful devices and faster bandwidth become available, online video services such as YouTube, Netflix, iTunes, and TV Everywhere are becoming ever more popular. Operators can offer new, segmented services to meet diverse subscribers and media needs. Register today to attend this Webinar, to start driving revenue from growth in media services.
Speaker:
Gary Rieschick, Director of Solutions, Openet
Tags; Archive, charging control, data traffic, Openet, policy control, telecoms.com
Great presentation! Enlightening, as always.
Do you think that videotelephony (as it become technically available on smart phones, tablets, IP phones, Digital TV and with QoS) will boost in the coming years and of course will impact the network ?
I think it’s fair to think all types of video will see significant growth in the next few years and probably for quite some time. In regards to network impacts my believe is that the networks are quickly becoming more intelligent with PCC, DPI, SON, etc so while there will be challenges the network impacts shouldn’t be significantly more than today.
Hi Gary, thanks for the presentation. Where there is not an opportunity to revenue share with content and application providers, do you think consumers have the appetite to pay for enhanced or assured services above the norm? Small service providers are likely to find it difficult to form the partnership arrangements, with the only source of income being the subscriber. What do you think?
This is a good question. As tier 1 operators have begun implemented service tiers based on speed and usage caps there will be some forcing of subscribers to pay for their appetite of data services. This existing model doesn’t consider premium content as much as new models that we’re beginning to see. One good trend we’re seeing in 2011 is that operators are beginning to sell content categories instead of basic Internet access. This means an operator can offer things such as email and social network for a lower fee than bandwidth intensive applications such as video and P2P which may be added for an additional fee, etc.
Hi, what kind of data traffic consumption that you foresee on the tablets? Would it be possible to get a copy of your slides?
I’ve seen forecasts from Cisco that project the growth in data tablets and the associated consumption growth. I’ll get with you offline to share this information through Openet’s Marketing team.
Thank you
Gary, one more questions! How will operators manage that experience, won’t it become very complicated? Talk about dynamic capabilities e.g. real-time offers, self-service GUIs on the phone, redirects, etc. Thank you again!
Gary, are there any examples of customers paying extra for better media QoS? BT’s Plusnet made its name providing for gamers (not sure they are doing this now?), are there others? Thanks!
Another good question! The reason Plusnet was able to offer higher QoS was because they were a cable operator. 3G data operators have more complex networks resulting in more difficult challenges in offering higher QoE for premium content. The real opportunity is 4G networks because of their end to end QoS capabilities. Of course with 3G while there are end to end QoS challenges there are usage reporting opportunities to do two sided business models as I mentioned. These may include data wholesaling, zero rating, etc. Overall with the growth in media content and the evolution of smarter data networks there will be an ongoing increase in opportunities to increase revenues.
Which operators are the thought-leaders in managing and monetizing video? Throw is a few walled Garden examples – Docomo? Korea Telecom? Are there those who have agreements with third-parties…
Good question. Just in the last couple of weeks there’s been a few key \announcements about the new partnership between Google and Orange as well as Skype and Comcast. My expectation is that this is the very beginning of a massive shift in OTT content providers beginning to partner with operators. This is great for operators because they need to continue moving from dumb pipes to smart pipes to become part of the value chain resulting in new revenue opportunities.