Media Monetization and Video Optimization – the expanded role of Policy and Charging Control
Video and media services have emerged as the primary driver of data traffic, and their popularity is only forecast to grow. This traffic surge threatens to wipe out data traffic profits. Operators are putting in place remedies, such as video optimization, to take the strain off the networks, and increase yields. However, these activities only address the cost side of the profitability equation.
Video represents an opportunity to win more revenues and provide a quality-differentiated service. This webinar discusses the emerging role for Policy and Charging Control to:
• Create new revenue streams from video and other media
• Use Quality of Service to differentiate offerings, by media type and plan
• Add subscriber intelligence to traffic management strategies
As more powerful devices and faster bandwidth become available, online video services such as YouTube, Netflix, iTunes, and TV Everywhere are becoming ever more popular. Operators can offer new, segmented services to meet diverse subscribers and media needs. Register today to attend this Webinar, to start driving revenue from growth in media services.
Gary Rieschick, Director of Solutions, OpenetTags; Archive, charging control, data traffic, Openet, policy control, telecoms.com