5 ways to shape the multi-screen user experience

5 ways to shape the multi-screen user experience

View the Q&A

 

We’re sitting in front of the TV with a 2nd screen in our hands, whether a tablet or smartphone. We haven’t taken any Ritalin but we can’t stop fidgeting. We’re ready for action. And our numbers are growing month by month. According to experts, 65%-75% of us are already part of this movement.  If those numbers are true, then why not take the step of creating an engaging 2nd-screen experience? And by ‘engagement’ we mean fun, excitement among consumers and monetization opportunities for operators.

In this webinar we’ll explore ways to engage users with the 2nd screen while watching TV and we’ll address the ‘fun factor’ and monetization options – the way we see them. We’ll discuss multiple ways to enhance TV viewing time with a 2nd screen and we’ll look at how such experiences can transform the way we think of TV.

Join us for this free webinar from telecoms.com in association with Viaccess Orca as we address the following:

  • - 2nd screen  follows TV to provide real-time enrichment and interaction with TV
  • - The realm of post-view exploration and monetization
  • - A whole new way for TV content discovery on tablets and smartphones
  • - Adding a social twist to TV via other screens
  • - Let 1000 screens bloom - how tablet usage can provide a platform for a new breed of content provider
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We sit in front of the TV with a 2nd screen at hands, tablet or smartphone. We are Ritalin-free and yet very much fidgeting, ready for action, lots of action that is. The number of “we” grows by the month and according to experts 65% – 75% of us are already part of this movement.  If this is true, why not create engaging experiences ? And if you look up engagement in our dictionary it spells fun and interest for consumers and monetization for operators (i.e. fun for operators too). In this webinar we’ll explore ways to engage users with the 2nd screen while watching TV and we’ll address the “fun factor” and monetization options the way we see them. We’ll discuss more than one way to enhance the TV viewing time with a 2nd screen and we’ll discuss how such experience can transform the way we think of TV. More specifically we will discuss the following 5 points:

-2nd screen  follows TV to provide real-time enrichment and interaction with TV

-The realm of post-view exploration and monetization

-A whole new way for TV content discovery on tablets and smartphones

-Adding a social twist to TV via other screens

-Let 1000 screens bloom – how the tablet usage escapes the curse of channel 77 and how it provides a platform for new breed of content?

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Tags; Archive, cloud, Featured, Multiscreen, Smartphones, Tablets, telecoms.com, TV, Viaccess Orca
Q&A
  • Paul Waite October 24, 2012 at 3:24 pm

    Thank you for all your questions, this Q&A is now closed. You can email your questions directly to Ofer by sending them to communications@viaccess-orca.com

  • Stuart Thomson October 24, 2012 at 3:18 pm

    Hi Luke
    According to Nielsen 87% in total use a tablet at least once a month, 88% a smartphone. Daily use figures are 42% and 40% respectively.
    Stuart

  • maria chuecos lozano October 24, 2012 at 3:13 pm

    Regarding live shows, how the fingerprinting/watermarking technology is carried out? Considering an audio/image code should be embedded, I can´t see how to do that in real time… Thanks for your helpful answers, Ofer

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 3:19 pm

      Hey Maria, folks like IntoNow or AudibleMagic are recording huge number of TV channels in live and they can provide this data (along others). So how it works?
      Let’s say some one in Dr. House TV show say “I think I’s sick”. This is recorded in live, now the App is listening to this and will communicate with the audio fingerprint server (just like Shazam does) and will spot this sentence. Now the App knows that you are watching Dr. house and knows where you are within 5-10 seconds.
      Hope it is a bit clearer now…

  • Anne-Marie Praden October 24, 2012 at 3:06 pm

    Thanks Ofer for this presentation. Is there any lack in term of standardization around this multiscreen environment to avoid fragmentation and a best user experience?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 3:10 pm

      Hi Anne-Marie, thanks for listening. No standards in the 2nd screen that I’m aware of. Of course such initiatives like EIDR help in getting unified ID for content (movies and shows) but in terms of utilizing the 2nd screen…I don’t know…

  • Henk October 24, 2012 at 3:04 pm

    Thanks Ofer. Enjoy your day.

  • maria chuecos lozano October 24, 2012 at 3:03 pm

    Hi Ofer, is in your opinion second screen more useful with pre-recorded shows rather than live ones?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 3:10 pm

      we can address both cases: as explained in the prez, the 3 ‘moments’ of 2nd screen interaction (before / during / after) may have a different declination if you consider (on-demand / pre-recording) or live.

  • Nicolas Moulin-Fournier October 24, 2012 at 3:00 pm

    Sorry if my question is a bit late. I was on time shifting due to technical problems. About syncing a second screen with the program on TV. I get your point on Audio watermarking or video fingerprinting. I guess that this can work easily with live content. but wil it work if the end user has access to a large library of content, VoD catalogues, international channels. ?…

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 3:04 pm

      well, automatic content recognition could make sense in a variety of contexts incl. creating ‘scripted interactions’ with a given program…

  • Peter Røder Kristensen October 24, 2012 at 2:59 pm

    Great webinar – thanks for a very interesting presentation!
    Is this up-and-running anywhere to demonstrate how content and advertising links to specific movie or program related subjects? It does not sound like our normal meta data content contains enough details to monetize on second screen add insertions with a movie base of 5.000+ titles, seems like a lot of grinding into the details before any results can be made. How would solve that issue?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 3:05 pm

      The service is now under several trials now but nothing public yet. The advertising part is done based on contextual information on the second screen and as you hinted it is not trivial :) we are using semantic algorithms to determine best ads location.

  • george.hector October 24, 2012 at 2:57 pm

    george.hector@bellaliant.ca

    Thanks you. Great presentation.

  • Nicolas Moulin-Fournier October 24, 2012 at 2:56 pm

    Thanks. but in from which country are they coming from ?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 3:05 pm

      we’ll find out more details and we’ll get back to you via email.

  • Carlos Díaz October 24, 2012 at 2:55 pm

    Thank you very much! Available slides would be great!

  • george.hector October 24, 2012 at 2:53 pm

    Will there be a link to a “after the show” version for review be sent out?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:56 pm

      yes we will share it with all registrants after the webinar. thanks.

  • Gary (HP) October 24, 2012 at 2:50 pm

    Thanks for a very interesting presentation

  • nuno.cid October 24, 2012 at 2:49 pm

    Thank You for the presentation, it was very interesting! Is there any operator we may look at that has deployed this solution?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:55 pm

      We are now in several trials , nothing announced yet, so most of the feedback is based on initial responses from studios, PayTV operators, TV channels and small groups of users.

  • Caroline Park October 24, 2012 at 2:47 pm

    Thanks for that Ofer. I was given a demonstration of DEEP at IBC this year and one of the things i found interesting was the ability to offer targeted advertising to the user. In your opinion will this be the main way that this second screen experience can be monitised?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:54 pm

      Hello, glad you enjoyed the IBC demo ;-) . Contextual advertising is clearly a way to monetize 2nd screen experience. There are others we are testing (e.g. referrals, syndication etc.)

  • Daniel October 24, 2012 at 2:46 pm

    When doing a second screen application for browsing tv and on demand contents (with remote control functionality), have you found it important that the navigation structure reminds of the on the one found on the big screen?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:52 pm

      Hi Daniel, yes we do believe the navigation should have a similar look and feel across devices, however each device is a different species and has to get different attention and different UX. We have a nice prezi you can read more about this: http://prezi.com/j-wv-zgsicll/multi-screen-maxims/

  • Bonnet October 24, 2012 at 2:46 pm

    Thank you. Unfortunately I didn’t catch most of it due to tecnical issues.

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:48 pm

      We can send you a link to it tomorrow Agnes, sorry about that.

  • maria chuecos lozano October 24, 2012 at 2:46 pm

    what´s normally the business model at the second-screen industry? I mean, how do the main agents in this sector (advertisers, content providers, broadcasters) normally share their benefits?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:52 pm

      There are several models being tested right now including revenue share based on advertising or/and some licensing fees directly paid by the PayTV operators. Honestly, there is no yet single best working model so we try few directions and it seems to early in the game to decide on winning models. So rev-share, referrals, licensing are all options.

  • Henk October 24, 2012 at 2:45 pm

    Very interesting Ofer. Really enjoyed every second of your presentation.
    My question is how would a traditional Telecom Service Provider fit is this new development?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:51 pm

      Hi Henk, the economic equation of TV Everywhere / OTT TV distribution by PayTV operators has not been solved yet (opex/capex, no clear revenues: are users willing to pay for this?). 2nd screen engagement as VO proposes it can offer an answer to this equation (monetization).

  • Paul Kempton October 24, 2012 at 2:45 pm

    Thank you. Do you foresee a time when the second screen actually becomes the first screen?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:48 pm

      Hi Paul, I believe we will continue to see complementarities between the screens. 2nd screen is very well adapted to enrichment, engagement…

  • Leigh October 24, 2012 at 2:44 pm

    I would also be interested in seeing the slides again. There were a few things I missed due to office calls.

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:54 pm

      Hi – yes please send us your corporate email and we’ll send it through.

  • Zsolt Boda October 24, 2012 at 2:44 pm

    Nice presentation, thx!

  • Paul Kempton October 24, 2012 at 2:42 pm

    Thank you very much for this very interesting presentation. Will slides be available to look at after the webinar as finished?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:43 pm

      Yes, the slides will be made available on this web site. Or you can visit our blog

  • Nicolas Moulin-Fournier October 24, 2012 at 2:29 pm

    in which region as been done the Altman Valandrie study ?

    • Ofer Weintraub
      Ofer Weintraub October 24, 2012 at 2:44 pm

      The Altman Valandrie is a web survey conducted in July, 2012—similar to surveys done in the summers of 2010 and 2011
      • Conducted in partnership with Research Now, an online panel provider
      • Sample of 3390 respondents who are video-decision makers for their household
      - 2883 from a general population pool
      - 507 sampled from a pool of mostly non-subscribers

  • maria chuecos lozano October 24, 2012 at 2:17 pm

    working perfectly fine, thanks!!

  • chagger86 October 24, 2012 at 2:09 pm

    thank you very much – non streaming version working fine

  • Luke Magnuson October 24, 2012 at 2:06 pm

    Could you repeat the Nielson stat for the % of customers using 2nd screen services pls (did I read correctly as 87%?)

    • Paul Waite October 24, 2012 at 3:22 pm

      Hi Luke
      According to Nielsen 87% in total use a tablet at least once a month, 88% a smartphone. Daily use figures are 42% and 40% respectively.

  • Ofer Weintraub
    Ofer Weintraub October 24, 2012 at 3:00 pm

    Face recognition could be interesting. Note that in the case of TV most of the time you are aware of the main interesting characters as these names are part of the metadata provided by operators or metadata partners. Nonetheless this could be interesting for real-tile live TV shows.

  • mp gazeau October 24, 2012 at 3:12 pm

    Thank you Ofer. By the way, very interesting presentation. Looking forward to get the slides.

  • Ofer Weintraub
    Ofer Weintraub October 24, 2012 at 3:13 pm

    Thank you for joining and I’m glad you enjoyed :)