Mobile Software Analytics: Understand consumers’ true experience with their mobile devices

Mobile Software Analytics: Understand consumers’ true experience with their mobile devices

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How much do you really understand about what’s happening inside your consumers’ smartphones?

The average smartphone today contains 300MB of software and, according to Nielsen, 41 downloaded applications. But how many of those apps do consumers regularly use, and when? Which apps are excessively consuming device resources? Which apps are heavy network data users, which are more wifi friendly? And which apps are causing the phone to hang? The number of connected devices is increasing faster than ever, and so are consumers’ expectations. Service providers face the growing challenge to deliver better network and service performance and higher quality devices and services, yet in many ways they lack visibility into their consumers’ true experience.

Join VisionMobile and Red Bend Software in a webinar about how Mobile Software Analytics will enable mobile operators, device manufacturers and enterprise administrators to uncover valuable trends and insight into application usage and software performance from the perspective of the mobile device itself. The webinar will answer these questions:

  • What is Mobile Software Analytics?
  • What can Customer Care, Marketing and Product Development each learn from Analytics data?
  • How can service providers gain insight from the device whilst preserving customer’s privacy?
  • What are the benefits of opting into Analytics for the consumer?
  • What can we expect from Mobile Software Analytics technology in the next 6-12 months?


Tags; Archive, mobile analytics, Red Bend Software, Smartphone,, VisionMobile
  • Sophie Burdajewicz
    sophie August 13, 2012 at 8:31 am

    Thank you for all your questions, this Q&A is now closed. You can email your questions directly to Redbend by sending them to

  • Taran July 19, 2012 at 1:51 pm

    You’ve stated that analytics isn’t a focus area for yourselves, however how easily can your solution be integrated into existing analytic solutions, i.e. TIBCO Spotfire, HP Autonomy so that the information that is collected can be brought into a wider context?

    • Richard Kinder
      Richard Kinder July 19, 2012 at 1:55 pm

      We have some capability in this area, but we see many of our customers have existing solutions in this area. Integrations are customer specific, but in general terms we can emit raw events to other systems for onward processing.

  • Kieran Ord July 19, 2012 at 1:49 pm


    Very good webinar, and a great insight on how and what mobile users are doing and when, I currently work for a mobile network operator and i’m struggling to see the real benefit for an operator, I understand reducing the costs to the call center, but it seems the data collected can only help with battery and storage issues,

    I think the Red Bend software would work best for the application developers, moreover, with the information gathered you could deliver specific and tailored information to the user, for example if a user is enjoying a radio streaming you could point them towards other and maybe better software like spotfy

    • Richard Kinder
      Richard Kinder July 19, 2012 at 1:57 pm

      Thanks for the compliment. I understand your point regarding application developers and the value of this kind of data to them. Our believe is that this data can also assist the network operator from the customer care perspective as we discussed, but also providing a fine grained view per application of the impact of that app on their network and their customers devices. This is useful data to assist in optimizing the overall customer experience.

  • Jimling July 19, 2012 at 1:48 pm

    Im with Buchinger with that, most smart phones have the information already readily available through their settings. As an App developer I will be more interested in the information that can be collected in terms of usage of that particular App. Is it possible to collesct data such as how many times a page is viewed?

    • Richard Kinder
      Richard Kinder July 19, 2012 at 1:52 pm

      Yes. It is possible to see customer journeys through applications and dwell time on individual application screens.

  • Peter Massam July 19, 2012 at 1:44 pm

    Do you rely on native APIs of Android or are you creating your own extensions or are you using OMA DM standards as a basis for data collection?

    • Richard Kinder
      Richard Kinder July 19, 2012 at 1:51 pm

      We are relying on public Android APIs to collect this data. At this point we are using a binary protocol for data transmission.

  • Rémy July 19, 2012 at 1:43 pm

    How much data are sent by a consumer’s device per month?

    • Richard Kinder
      Richard Kinder July 19, 2012 at 1:50 pm

      The amount of data transmitted for this application is extremely low. We use a very efficient binary protocol to transmit information to the backend. The amount of data transmitted is a function of the reporting frequency and data types to be monitored. If you are interested to understand data consumption for particular use cases feel free to contact me off-line.

  • SR July 19, 2012 at 1:34 pm

    1.)what about app developers: will they also get a feedback. How often the app was used and how long! what about the competitor of this special app – will he get also an information?
    2) can the user disable one of these metrics items by himself at anytime?
    3.) what about ad business models and their demands on analytics?

    • Richard Kinder
      Richard Kinder July 19, 2012 at 1:48 pm

      Regarding your questions:

      1. App developers are potentially a stakeholder in this area. However, we do not intend for this solution to be used by individual app developers.
      2. There is an ability to control collection parameters from the device.
      3. This is interesting, but not a focus area for us.

  • Buchanan July 19, 2012 at 1:29 pm

    Most handset OS will have built in rules engines telling the users if they are out RAM or battery is low; I don’t see as much benefit based on a Customer Care rules engine but more focus combining device + network (RAN) data to determine true Customer Experience – thoughts?

    • Richard Kinder
      Richard Kinder July 19, 2012 at 1:46 pm

      That is true. However, network operators and OEMs lack the visibility into these issues and which applications are causing them. Linking this information with data measured from the RAN might open up some interesting possibilities…

  • Buchinger July 19, 2012 at 1:20 pm

    so you dont have acdess to demographic data of the users? you know, I am intersted in elderly#s usage and experience…?

    • Richard Kinder
      Richard Kinder July 19, 2012 at 1:45 pm


      As discussed during the presentation, we do not have access to the demographic data of the user. Our customers have the actual data. Demographic data is not generally part of this, since the information is device and application specific not regarding the customer.

  • Mehdi July 19, 2012 at 1:05 pm

    is the webinar still on? I can’t hear anything. Mehdi