Monetizing New Mobile Devices
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With the emergence of new devices supporting Over The Air activation, including the iPad, netbooks, smartphones, or eReaders, operators are able to offer new charging plans beyond the traditional pre-paid/post-paid models. This webinar discusses the new mobile device market opportunity and how operators can make the most of it. It examines new easy-to-understand, flexible charging and payment models that operators can develop to create more revenue opportunities with new mobile Internet devices, and provide a differentiated customer experience. During this webinar, a case study will be presented, highlighting how a leading operator has successfully monetized new mobile Internet devices.
By viewing this webinar, you will discover:
1. The new mobile device trends, including what’s driving use for the next 3 years
2. Innovative charging plans, loyalty programs, and upselling models leveraging the potential of new mobile devices
3. Charging models integrating 3rd parties
4. How disintermediation could be an opportunity to embrace
Watch this webinar and find out how you can maximize the revenue potential of new mobile Internet devices.
This webinar is aimed at communication service providers offering or planning to offer new mobile Internet devices.
Speakers
Marc Price, Vice President of Technology, CTO Americas – Openet
Marc Price is CTO for the Americas, with nearly 20 years of experience working extensively with customers to define strategies and deploy world-class solutions for mediation, rating and billing. He has helped some of the largest U.S. and European service providers to achieve business success, most notably providing strategic assistance deploying complex services across diverse networks including wireline, wireless and cable. Before joining Openet, Marc was the lead software architect for a market-leading convergent real-time rating and billing system for service providers. He has worked in various project management, product development, and senior consulting roles. Marc holds honors degrees in mechanical engineering and international relations from the University of Pennsylvania.
James Middleton, Managing Editor, Telecoms.com
James Middleton is managing editor of telecoms.com. He has over ten years experience of writing and reporting on the telecoms and tech sectors and has been running industry focused websites for much of that time.
Tags; Archive, telecoms.com
The Q&A session is now closed. Thank you for attending.
accessing facebook from a mobile device is now a free service with a number of MSP’s in the EUR space; this seems to go against the idea of monetizing OTT services (presented on slide 13. What is your view on that, Mr Price? Thanks!
In many markets, consumer behaviour for mature services is already established, and it will be difficult to get customers to pay a premium for a service that they expect to be included in their existing service price. Facebook is an example of a service that may be taken for granted in mature markets and thus difficult for operators to go back and price as a premium service. However, new emerging social media services remain an opportunity in these markets, and increasingly it is the use of not a single application or social media site, but the combined use of that site with other sites, or with preferences established through the use of other applications, that drives unique value that can be monetized by a service provider. We’re still in the early days, but I would advise those service providers to seek examples where they can go to market with unique value for their customers around the use of those services, and monetize them appropriately.
How do you propose to set a service pass to facebook or other service on the telco side? By deep packet inspection and rules limiting IP or domain? My experience is that it is next to impossible to ensure the reliability of such rules over a bigger time span.
A variety of methods exist to identify application level information for use in monetizing a service. Deep packet inspection is one capability that can be used for this, but there are other more preferable methods that exist as well. Where possible, application level information can be correlated with session level information to enable this type of monetization. Next generation standards bodies have developed a set of methods to support exactly this concept. For example, 3GPP has developed IMS to enable service providers applications to provide application level details for this purpose. Other standards like OneAPI as mentioned and web services based appoaches enable 3rd parties to deliver information that can be correlated with service provider session data and monetized with this level of awareness.
What is your viewpoint on initiatives like OneAPI and standardizing network interfaces in order to monetize network assets? How will this type of initiative allow carriers to level the playing field with the likes of Apple and Google in their respective application and service ecosystems?
Standards based initiatives like OneAPI, ParlayX, and other web serviecs based methods, are of benefit in an environment where rapid time to market of new devices and services is driving operators to seek new ways to customize the monetization and use of new devices on their networks. I believe the initiatives are equally relevant to the larger content players as they are for the smaller content players, but it is true that by abiding by existing standards, this means that smaller content providers and 3rd parties can more quickly interoperate with service providers to achieve the win-win solutions I’ve described – namely offering a great service with an attractive price, in a way that differentiates the service and provides it in a manner that is tailored or personalized by the customers most willing to use it.
I am a university professor. Is it possible for me to download the webinar for use in my classes?
Yes, you may use this webinar for educational purposes. Thanks for asking!
What effect do you think service passes will have on pay back periods for terminal handset subsidies? Is a tenent of your arguement that subscribers will not have subsidised handsets in future? NB that O2 in selling iphone initially, the iphone was “locked” to their network.
Operators are in the early days of finding customers that are willing to purchase premium devices, such as tablets, including the iPad, that are not subsidized by the operator. This is a key element to some operators plan to monetize premium services. It doesn’t mean that subsidized handsets are going away, but it does mean that we are entering a new environment, and one where customers are showing a willingness to take on more of the cost for exciting new devices.
which are the most interesting functionalities that you envision on board of mobile devices coming in 3-5 years from now (e.g. Augmented Reality)?
It is difficult to envision all of the creative capabilities that will find themselves onto the next generation of mobile devices. Nevertheless, I think you are thinking in the right direction. I think increasingly we will see more intuitive ways to interact with devices, including greater integration of speech recognition. I also think that tablets have shown that users find graphically oriented services to be very attractive, and 3D devices are almost certain to emerge. The key will be to ensure that new revenues can be captured and shared across service providers, device manufacturers, and the application providers that will find new and creative ways to deliver services on these new devices. We are entering an environment where the tools are possible for all to benefit, if the right pricing models are established early for these new features and techniques.