Engaging the Subscriber: More than self-care; personalized on device controls and purchases
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Mobile service provider offerings are becoming ever more fragmented and complicated. The proliferation of service plans, bundles, bolt-on options, personalized controls, and alerts can make customer interactions complex. Delivering simple, relevant and timely information to the subscriber is a challenge to both communication channels and back-end systems.
In this webinar we show how Business and Operational Support Systems functionality can be harnessed, using a new interaction layer, to deliver subscriber-focused features direct to the device. This new approach will allow service providers to simplify and drive more relevant subscriber interactions by:
• Bringing operator grade visibility and control to the subscriber device
• Putting real-time account management in the hands of the subscriber
• Delivering offers and promotions triggered by actual usage
• Supporting dynamic purchases and plan upgrades
• Enabling personalized usage, spend and roaming controls
The combination of smartphones, mobile applications and select B/OSS features can transform how subscribers discover new offers, purchase and consume services, and stay informed of their usage. Learn how to make your mobile services a visible part of the smartphone experience, register now to attend this webinar.
Tags; Archive, BSS, Featured, Openet, OSS, telecoms.com
Thanks everyone for your questions. The webinar Q&A session is now closed. Further questions can be sent direct to jonathand@openet.com
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How would this Subscriber Engine fit in / work with existing operator portals?
In many cases the portals just become another client of the SEE. The SEE will present the data to the web-portal, just as it would to an app on a smart device.
i really enjoyed the session, but would like you to throw more lights on 7 things customers value in a price plan.
Hi, some more detail is available in the report we produced which is available here: http://www.openet.com/personalization to access the report. The report is called “Personalisation Survey Results The View of the Customer“
Hi, do you have any similar solution for DSL networks?
Part of the value of the SEE is in abstracting out the complexity of the network, which can be any network. However, the kind of information that has most value in being exposed is real-time network data as generated by the B/OSS systems. So assuming that these can be interacted with, then yes.
Do you have results of any subscriber survey that asks what they want in customer communications?
I believe our survey did ask that question. You can go to http://www.openet.com/personalization to access the report. It’s called “Personalisation Survey Results. The View of the Customer“
No I do not have any survey result but have some individuals opinion that roaming is not cheep even operators are having tie-up with other operators in second country.
Yes, it is true that many people have the perception that roaming is very expensive and so avoid data usage completely when roaming. If these subscribers were educated about the actual, real-time, cost of roaming, or offered to purchase a roaming bolt-on, they would be in a better position to make a decision about whether they can afford to use the service or not. In many cases, it is the fear of unknown charges that stops people from using data when roaming.