Driving value through the customer experience
Wireless companies face increasing competition, commoditization and a generation of consumers that associate wireless value with price. As an industry we cannot continue to invest and encourage innovation under this degree of price and commercial pressure. We must reverse the trend and win back customers’ loyalty based not on price, but service and brand value.
Customer experience offers wireless organizations the chance to do this; to build sustainable value-driven relationships by better managing how customers interact with products and services.
This webinar brought to you by WDS and telecoms.com will address the following:
- - Understanding the true nature of customer experience.
- - Using customer experience to control profitability.
- - Making business strategy and customer experience inseparable.
- - Why legacy practices are destroying the customer experience.
- - A blueprint for customer experience success.