Creating value in the era of co-opetition and OTT services
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Although mobile data provides operators with a major monetization opportunity, they are still confronted with the key challenges of generating new revenue streams and avoiding irrelevancy within the value chain. New players are emerging that challenge operators on all service fronts. Even voice services, long the exclusive purview of operators, is under significant competitive threat.
Attend this webinar to discover how operators can evolve their business to adapt to this new paradigm, working as an important part of the value chain even as the connection between third party providers and subscribers grows stronger.
Topics to be discussed include:
• The growing importance of mobile applications and implications for operators
• How application context is a catalyst for charging evolution
• Innovative charging models that operators can deploy to generate more revenue
• How today’s issues such as parental control and bill shock will evolve
Speakers:
Chris Hoover, VP Product Management, Openet
James Middleton, Managing Editor, Telecoms.com, Informa Telecoms & Media
Tags; Archive, mobile data, Openet, telecoms.com
The Q&A session is now closed. Thanks for joining.
New revenue streams would have to cover the substantial cost of extra network capacity required to support the new streaming / interactive… data applications. Is there still a business case there? Have you taken this cost into account?
To a large extent this is happening already. The issue is that operators are meeting those costs, with little opportunity to earn extra revenues today. They are using Fair Usage quotas, to stop networks being overwhelmed. But I think operators can do more to add value, and share in the OTT value chain.
Thank you for this presentation,
according to statistics illustrated here I saw that the browsing process decreesed much the last two years, doesn’t this called the time until consumer get familiar with APIs and will get back to browsing again.
I guess it depends on how you experience the web, if you’re used to using a keyboard as a primary interface then maybe. But it is undeniable that most mobile users find clicking on a widget easier, so until we see a major change to the User Interface, I expect widgets to become more popular, with consumers only occasionally breaking out to the web browser.
Does OTT always require new charging/billing systems? Do know that that is your business, but find it hard to believe operators are trowing out their legacy systems at this moment. What is your experience, particular in Europe?
I don’t think OTT requires new billing – I think operators have spent more than enough there.
Some operators have decided to replace their legacy systems whilst others are extending it, adding real-time charging capabilities and also Policy in order to support more flexible charging scenarios
I do think it will require more fine-tuned policy controls to manage subscriber entitlements and network resources available. And we are seeing lots of interest in Europe on this topic.
After that, for charging it really depends, on how easy it is to integrate charging and policy. The flexibility is hugely important if an operator is to monetize requests for additional resources or entitlements beyond what a subscriber has on their data plan.