Managing the Impact of Chatty Apps on your Data Network

Managing the Impact of Chatty Apps on your Data Network

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Managing the Impact of Chatty Apps on your Data Network

The growth of mobile applications continues to grow at a rapid pace driven by the adoption of smart devices with forecasts putting the total number of downloads to reach 185 billion by 2014. While these new apps are proving extremely popular with customers given their feature-rich functionality, they also pose a significant challenge for operators given the impact they have on network performance and the customer experience. Many of these apps are “chatty” in nature given they can signal the mobile network for updates hundreds and in some case thousands of times per hour, taking up valuable resources and network capacity. In this exclusive webinar from The Now Factory, learn:

i. What’s driving the growth of chatty apps and which ones are most popular with customers

ii. The specific challenges operators face in managing the growth chatty apps on their network

iii. What strategies operators can implement to manage the impact of these apps from a customer experience and revenue perspective

Tags; Mobile Applications, telecoms.com, The Now Factory
Q&A
  • Admin April 17, 2012 at 11:12 am

    Thank you all for your questions. You can follow up with The Now Factory direct by emailing your questions to paul.colgan@thenowfactory.com.
    This Q&A is now closed.

  • Lucia Bordignon April 17, 2012 at 10:57 am

    Thank’s a lot for this very very interesting webinar .
    I congratulate on doing for this presentation with the presenters .

    • Paul Colgan
      Paul Colgan April 17, 2012 at 10:58 am

      Thank you very much Lucia! Glad you found it informative. If you would like any further information just drop me an email and I would be happy to discuss more.

  • Mo April 17, 2012 at 10:43 am

    Could you please email me the presentation slides?

    • Paul Colgan
      Paul Colgan April 17, 2012 at 10:45 am

      Absolutely. I will arrange for everyone to get a copy sent to their email addresses used to login today.

  • Hakan April 17, 2012 at 10:42 am

    Can App stores check chattiness of the newly introduced apps before approving them so that they can be fixed before they even become a problem?

    • Paul Colgan
      Paul Colgan April 17, 2012 at 10:44 am

      Great question. I don’t see any reason why not. Using the likes of the ARO from AT&T or if the GSMA release an equivalent version based on their guideline document I think this would be a great step forward. Both Apple and Google have guidelines aleady so no reason I can see that these chagnes won’t be incorporated. Especially if they can be embedded into the api/frameworks I talked about like the C2DM from Google so that everyone does not need to know this level of detail when coding and it is taken care of under the hood

  • Primrose April 17, 2012 at 10:38 am

    Is it possible to get the presentation slides?

    • Paul Colgan
      Paul Colgan April 17, 2012 at 10:41 am

      Absolutely. I will arrange for you to be sent a copy.

  • wangmin April 17, 2012 at 10:34 am

    how to do real-time insight?

    • Paul Colgan
      Paul Colgan April 17, 2012 at 10:41 am

      We have real time collection, mediation and presentation layers within our PRoduct Vantage which enables us to trend, view and alarm based on real time insigths on the network. Happy to take this offline and discuss more with you if you like.

      • wangmin April 17, 2012 at 10:44 am

        I am very interested on that. if you have more info about that …..

        • Paul Colgan
          Paul Colgan April 17, 2012 at 10:46 am

          Sure. I will contact you and we can arrange a time that suits you.

          • wangmin April 17, 2012 at 10:48 am

            Can I have some general info about that? PPT or white paper….

          • Paul Colgan
            Paul Colgan April 17, 2012 at 10:50 am

            We have a whitepaper coming out in the next week or two with more detail on what we discussed today. That will be available for download from our website http://www.thenowfactory.com. I can send you any Product related information, over and above what is on our website, when we talk.

  • Clément Gourdeau April 17, 2012 at 10:12 am

    Has it started?

  • Jim Dev April 17, 2012 at 9:40 am

    How much awareness do you think the app developer community have today around the issue of chatty apps?

    • Paul Colgan
      Paul Colgan April 17, 2012 at 10:37 am

      Very little indeed. If you check out blog.youmail.com which I mentioned you can see the reaction of the developer to the problem and the fact they were pulled from the market. Also mentioned a 12 year old wrote a very popular app in Ireland….. unlikely he knows anything about signalling impacts on a network

  • Jim Dev April 17, 2012 at 9:39 am

    You mention Android on a couple of occasion in relation to chatty apps – do you think there needs to be tighter control and more testing of these apps before they are released on to the network?

    • Paul Colgan
      Paul Colgan April 17, 2012 at 10:39 am

      Not sure about tighter control but better cooperation between the members of the ecosystem. Again I would refer to the youmail situation. A beta was given to TMUSA and “approved” is probaby a bit strong but they agreed the update provided the same funcationality without the network impact. The GSMA and AT&T type initiatives will hopefully provide the same net result without any draconian measures